“Stella McCartney is not one to put her environmental values on hold in the midst of a crisis. If anything, the current global situation has sharpened her own thinking about the immediate importance of constant innovation and the neverending march towards a more sustainable fashion industry.
I think that now more than ever is the time to look at our industry and say, OK, the truck loads of fast fashion that are incinerated or buried. That’s $100 billion worth of waste a year in fibers, in resourcing. It’s crazy. There is just so much we don’t need – says McCartney. And I agree, I don’t think anyone needs to buy anything ever again. It’s how you repurpose. This is what I think all the time; this is not anything new for me. That’s why I’m [looking] to the classics that I’ve created, because they’re timeless. It’s how I approach the birth of design — by starting with, how can I create something that lasts somebody a lifetime, and then another lifetime after that? How can I design something that is so not relying on a trend so that it can be recycled or repurposed or resold or rented? How can I encourage all of that? I am so open-minded to all of that.” – WWD.com
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