TEST & LEARN SPECIALIST

H&M Group is looking for

TEST & LEARN SPECIALIST

location: Warsaw, Aleje Jerozolimskie 44

WHAT YOU’LL DO

As a Test & Learn Specialist, you’ll be a key player in shaping how we understand and engage with our customers across the EEU region. Your role will be all about turning data into action—helping teams make smarter decisions, optimize campaigns, and deliver more relevant experiences to our customers.

You will:

• Lead the design, execution, and analysis of A/B and multivariate tests across various media channels—email, push notifications, rewards, on-site experiences, and more. You’ll collaborate with marketing and commercial teams to test hypotheses and uncover what truly drives customer engagement and sales.
• Support regional teams using tools like Adobe and SAS to identify the most relevant customer segments for each campaign. You’ll validate segment size and quality to ensure we’re reaching the right audience with the right message.
• Analyze results and generate insights after each test. You’ll present your findings clearly and confidently, offering actionable recommendations that influence both short-term tactics and long-term strategies.
• Leverage CRM segment structures to identify opportunities for more personalized and effective communication.
• Act as a regional ambassador for experimentation, building and promoting a test-and-learn mindset across teams. You’ll train and upskill colleagues on how to design tests, interpret results, and apply insights to improve performance.
• Use advanced analytics tools like Marketing Mix Modeling (MMM) and Attribution Models to evaluate media effectiveness and guide investment decisions.

WHO YOU’LL WORK WITH​

In this role, you’ll collaborate closely with cross-functional teams across the Eastern Europe region and beyond. You’ll work hand-in-hand with Digital and Customer Activation & Marketing teams to shape campaign strategies and test hypotheses. You’ll also partner with global CRM, Business Intelligence, and Analytics teams to align on targeting strategies and share insights. Your role will connect regional needs with global capabilities, making you a key link in driving customer relevance and media effectiveness across markets.

WHO YOU ARE​

We are looking for people with…​

• Proven experience (typically 3+ years) with testing, experimentation, customer analytics or related roles.
• Experience working in SAS, SQL, or other programming is a prerequisite for this role
• Experience working in PowerBI, Tableau or other data visualization tool is highly meriting
• Hands-on experience in designing and interpreting A/B and multivariate tests.
• A commercial mindset with the ability to translate insights into action.
• Fluent written and spoken English.

And people who are…​

• Passionate about customer-centricity and continuous improvement.
• Strong communicators who can present complex insights in a clear and engaging way.
• Collaborative and open-minded team players.
• Proactive, detail-oriented, and organized
• Excited to learn new tools and ways of working

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for many, and our customers are at the heart of every decision we make.​ We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• 25 % discount in all H&M brands
• H&M Incentive share scheme (HIP)
• Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent members
• Life insurance in attractive price
• Private medical insurance with employers’ contribution for you & optionally for dependent members
• 1 additional day off after being with us 10 years (& after every 5 years)
• Bonus for referring a friend to work in H&M
• Glasses compensation
• Hybrid work model (3 days in the office, 2 days WFH)

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time role based on a local contract in Warsaw, Poland. The Test & Learn Specialist is part of the Customer Activation & Marketing team and reports to the Strategy & Planning Manager.

If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than June 22nd, 2025. Due to data privacy policies, we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

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*we are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​