INSIGHT AND ANALYTICS MANAGER

As an Insight and Analytics Manager, you will play a crucial role in driving business growth by providing valuable consumer and customer insights. You will lead a team responsible for conducting market research, analyzing consumer and customer behavior, and understanding customer preferences to support data-driven decision-making across various departments. In addition, you will be responsible to drive the test and learn agenda to optimize media spend and CRM activations. These insights will be instrumental in developing marketing and customer activation strategies.

Key responsibilities:

• Lead and mentor the Insights and Analytics team, fostering a collaborative and results-oriented work culture.
• Conduct research and analyze consumer behaviour, trends, and preferences to uncover actionable insights that can inform marketing strategies, product development, and customer experience enhancements.
• Analyze and drive customers through the customer journey and identify opportunities for improving customer experiences and engagement together with cross-functional teams.
• Utilize global tools and frameworks to manage customer interactions and build strong customer relationships, customer loyalty and brand value.
• Generate insights about our target audiences and customer segments to identify how to best cater to their needs, thus acquiring and retaining customers and driving sales growth.
• Oversee the collection and analysis of quantitative and qualitative data from various sources, including surveys, focus groups, customer feedback, and customer behavioural and sales data.
• Interpret data and test results to draw meaningful conclusions and generate actionable recommendations.

To succeed in the role of  Insight and Analytics Manager we believe you have strong consumer and customer focus with proven ability to drive results and work towards goals. You are strategic and insight-driven. You are driven by turning insights into actions and present your findings and recommendations in a clear way to stakeholders across functions. You are an excellent communicator.

What you need to succeed:

•  5+ years experience in consumer insights, customer analytics or a related field within the retail industry.
• Strong analytical skills and proficiency in data analysis tools and statistical techniques.
• Experience with consumer research methodologies, such as surveys, focus groups, and customer journey mapping.
• Familiarity with market research tools, CRM systems, and other relevant software applications.
• Utilize data & insights to help shape business strategies and set long term goals.
• Technical skills and the ability to perform hands-on analysis if needed.
• Excellent communication and presentation skills to effectively convey research findings and recommendations to stakeholders.
• Strategic thinking and the ability to translate insights into actionable business strategies.
• Understanding of retail industry trends, customer behavior, and market dynamics.
• Leadership skills to lead a team effectively, promote a positive work environment, and encourage professional growth.
• Fluent English language.

This is a full-time role, based on local contract in Warsaw, Poland. The Insight and Analytics Manager role is a part of the Customer Activation & Marketing Department and reports to the Regional Head of Customer Activation & Marketing.

Apply by sending in your CV in English as soon as possible, but no later than the 2nd of February 2025. Due to data policies, we only accept applications through the employee portal.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

Additionally, what’s in it for you: 

• 25% discount in all H&M brands
• H&M Incentive share scheme (HIP)
• Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent members
• Life insurance in attractive price
• Private medical insurance with employers’ contribution for you & optionally for dependent member.
• Bonus for referring a friend to work in H&M
• Glasses compensation
• Hybrid work model

Inclusion & Diversity 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.